How should I contact my customers?

Welcome to the second part of my blog on customer communications – thanks for coming back! My last entry looked at frequency of communications, which leads us naturally into looking at what’s the best method of communicating with customers?  You’ll not be surprised to hear me say that again there’s no ‘one size fits all’.  [...]

To email or not to email?

I recently saw a question on Linked In where someone was looking for advice on customer communications.  They wanted to know how often they should email their customers.  The reality is that there’s no ‘one size fits all’ when it comes to communicating with customers. Working out what’s right for you The good news is [...]